Social Media Carrying the Coffeehouse Torch
The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes. The cost of entry was equivalent to the cost of...
View ArticleOuch! 3 Ways To Avoid the Coming Community Shock
Content Shock Becomes Community Shock Content Shock: Why Content Marketing Is Not A Sustainable Strategy is a highly influential post by Mark Schaefer. Mark outlines what every content marketer knows....
View ArticleMarty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C
One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry...
View ArticleCan Subscriptions Smite The SEO Giant?
Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from...
View ArticleGeneration C: The Social Benefit of Baby Boomers
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by...
View ArticleSocial Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published:...
View ArticleGeneration C – The Emergence of Micro-Generations
The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of...
View ArticleHere’s How Digital Competency Defines Marketing Success
By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology...
View Article8 Signs That Indicate Your Business Is Failing
The business marketplace has never been so competitive and saturated. During the last decade alone we have experienced the biggest shift in history. In a recent article for Curatti, I talked about the...
View ArticleThe Ultimate List of Internet, eCommerce & Hosting Facts
Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same...
View ArticleThe Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series....
View ArticleThe Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will...
View Article4 Effective Tricks that Will Boost Your Content Marketing
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in...
View ArticleWhy Your B2B Buyer Insights Need An Overhaul
Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge. In this article, Tony Zambito guides us through this particular aspect of...
View ArticleGoing Digital? You Need a Customer Information Hub
More and more customers are using digital channels to knock on brands’ doors because they want to get fast and effective replies to their queries. While some brands are already adapting to this new...
View ArticleFrom Bad to Great Conversations With Customers
The words that we use can make or break a conversation. In fact timing, context and tone of voice play a crucial role in driving sentiment. When it comes to customer service, digital channels are...
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