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Social Media Carrying the Coffeehouse Torch

The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes.  The cost of entry was equivalent to the cost of...

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Ouch! 3 Ways To Avoid the Coming Community Shock

Content Shock Becomes Community Shock Content Shock: Why Content Marketing Is Not A Sustainable Strategy is a highly influential post by Mark Schaefer. Mark outlines what every content marketer knows....

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Marty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C

One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry...

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Can Subscriptions Smite The SEO Giant?

Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from...

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Generation C: The Social Benefit of Baby Boomers

With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by...

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Social Platforms Move at Warp Speed – How to Get Heard

By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published:...

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Generation C – The Emergence of Micro-Generations

The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of...

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Here’s How Digital Competency Defines Marketing Success

By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology...

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8 Signs That Indicate Your Business Is Failing

The business marketplace has never been so competitive and saturated. During the last decade alone we have experienced the biggest shift in history. In a recent article for Curatti, I talked about the...

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The Ultimate List of Internet, eCommerce & Hosting Facts

Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same...

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The Top 10 Marketing Trends For 2017 [Infographic]

This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series....

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The Growing Importance Of Marketing Experiences

In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will...

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4 Effective Tricks that Will Boost Your Content Marketing

According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in...

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Why Your B2B Buyer Insights Need An Overhaul

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of...

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Going Digital? You Need a Customer Information Hub

More and more customers are using digital channels to knock on brands’ doors because they want to get fast and effective replies to their queries. While some brands are already adapting to this new...

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From Bad to Great Conversations With Customers

The words that we use can make or break a conversation. In fact timing, context and tone of voice play a crucial role in driving sentiment. When it comes to customer service, digital channels are...

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